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The Futurist

03-Feb-2017 10:03:37

Is your brand and marketing strategy in order for 2017?

Author: Alicia Wakeling
You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time!

Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017.

Topics: Brand, Digital, Marketing

17-Nov-2016 09:16:26

Get started with persona development

Author: Alicia Wakeling

In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.

Topics: Digital, Marketing

07-Nov-2016 09:48:15

Why personalisation counts in Nonprofit marketing

Author: Alicia Wakeling

Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.

Topics: Digital, Marketing

06-May-2016 15:49:18

Storytelling is a powerful tool for nonprofits

Author: Nick Crowther

Storytelling is a fundamental part of the human experience. We’re told stories from a very early age and like to share them right up until the end. Stories cross cultures and generations. They enable us to share our most intimate experiences and hard learned lessons.

Topics: Nonprofit, Marketing, Storytelling

03-Dec-2015 21:09:34

Nonprofit marketing must be an authentic conversation

Author: Nick Crowther

In nonprofit marketing there are low hanging fruit. There are some people out there already aligned with your cause, people who are happy to donate to many worthy causes and plenty of people who’ll sign your petition.

Topics: Nonprofit, Marketing

25-Aug-2015 16:52:51

7 mistakes nonprofits make on Facebook

Author: Vici Page

We believe that the fastest, easiest, and the most efficient way to take full advantage of your Facebook page is to learn from your mistakes. Learning from these nonprofit Facebook mistakes will help you grow your community and influence.

Topics: Nonprofit, Marketing