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The Futurist

03-Feb-2017 10:03:37

Is your brand and marketing strategy in order for 2017?

Author: Alicia Wakeling
You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time!

Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017.

Topics: Brand, Digital, Marketing

17-Nov-2016 09:16:26

Get started with persona development

Author: Alicia Wakeling

In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.

Topics: Digital, Marketing

07-Nov-2016 09:48:15

Why personalisation counts in Nonprofit marketing

Author: Alicia Wakeling

Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.

Topics: Digital, Marketing

20-Sep-2016 10:35:00

The KIO Content Model for Cause Websites

Author: Nick Crowther

When it comes to deciding what content to put into your website it helps to consider the KIO content model. This way of thinking about content groups all content into three buckets; Knowledge, Information and Offer.

Topics: Nonprofit, Digital

12-Sep-2016 17:03:49

User Journeys in Cause Websites

Author: Nick Crowther

Not everyone who visits your website or sits in your database is ready to donate, become a member, buy or take the other actions that you want them to do. Your user personas should take this into account, incorporating a theory of what they need to experience in order to take action. You can consider the steps people take from first landing on your website to ultimately taking that action as a journey.

Topics: Nonprofit, Digital

05-Sep-2016 15:32:23

Website strategy

Author: Nick Crowther

When people talk about digital strategy they often mean their digital marketing plan but digital strategy incorporates much more than marketing. Digital strategy is a broad term which for a cause focused organisation can include marketing, sales, fundraising, membership and relationship management, support, IT infrastructure, governance, knowledge management, customer experience and more.

Topics: Nonprofit, Digital