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The Futurist

03-Feb-2017 10:03:37

Is your brand and marketing strategy in order for 2017?

Author: Alicia Wakeling
You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time!

Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017.

Topics: Brand, Digital, Marketing

29-Aug-2016 10:30:00

Know who you are

Author: Nick Crowther

If you’re going to build a deep rapport with people and foster a community aligned with your purpose, you need to be very clear about who you are.

Topics: Brand, Nonprofit

22-Aug-2016 13:07:02

The Pyramid Approach to creating a brilliant cause driven website

Author: Nick Crowther

We’ve made a lot of websites in the last 10 years. There are many things that all well made websites have in common but when a website needs to support a cause or achieve a social purpose, there is a whole extra dimension to it.

Topics: Brand, Nonprofit, Digital

13-Nov-2015 17:22:50

5 questions to ask when determining your nonprofit's core values.

Author: Amy Milhinch
Values are the fundamental beliefs of an organisation. They support your vision and culture and reflect what your organisation holds dear. Your values should be authentic, meaningful and lived but so many organisations create diluted and flippant values which go on to communicate just that: fluff.

Topics: Brand, Nonprofit

04-Nov-2015 10:56:37

Are your core values intrinsic values?

Author: Nick Crowther

At Freerange Future, we spend a lot of time thinking and talking about values. Core values are the guiding beliefs and principles of an organisation. They set the tone for strategy, relationships and decision making. When an organisation clearly defines its values then truly lives them, it can reach new heights. You can see our core values here.

Topics: Brand, Nonprofit

19-Aug-2015 11:39:00

9 ways to nurture nonprofit brand champions

Author: Nick Crowther

Brand champions within your community can magnify your message and help you to have influence far beyond your own reach. We’re not just talking about social media influencers who might retweet you. Brand champions are significantly more engaged and dedicated, organising fundraisers, mobilising their own networks and generally extending your influence beyond your own reach.

Your nonprofit connects with your community through shared values, hence your brand must embody your values. The most effective relationships with your champions are based on commingled identity; they adopt your brand meaning and infuse it with their own story.

Here are nine useful tips to help you nurture nonprofit brand champions...

Topics: Brand, Nonprofit