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The Futurist

5 September 2016

Website strategy

When people talk about digital strategy they often mean their digital marketing plan but digital strategy incorporates much more than marketing. Digital strategy is a broad term which for a cause focused organisation can include marketing, sales, fundraising, membership and relationship management, support, IT infrastructure, governance, knowledge management, customer experience and more.

29 August 2016

Know who you are

If you’re going to build a deep rapport with people and foster a community aligned with your purpose, you need to be very clear about who you are.

22 August 2016

The Pyramid Approach to creating a brilliant cause driven website

We’ve made a lot of websites in the last 10 years. There are many things that all well made websites have in common but when a website needs to support a cause or achieve a social purpose, there is a whole extra dimension to it.

4 August 2016

New eBook: The Complete Cause Driven Website

Over the last decade we've created lots and lots of websites for purpose driven organisations including charities, social enterprises, non profits, CSR programs and community engagement within government.

As our approach to web development has matured, we've developed an approach to conceptualising, planning and implementing cause driven website projects that we call the Pyramid Approach. A complete view of a website from brand and strategy, through the interface design and content we normally think of as a website, right through to infrastructure and ongoing improvement, the Pyramid Approach has been structured to increase and sustain the online brilliance of cause driven organisations.

6 May 2016

Storytelling is a powerful tool for nonprofits

Storytelling is a fundamental part of the human experience. We’re told stories from a very early age and like to share them right up until the end. Stories cross cultures and generations. They enable us to share our most intimate experiences and hard learned lessons.

18 March 2016

We are a B Corporation!

Good news. Freerange Future is now a B Corporation. We’ve been steadily working towards this over the last six months and today we’ve finally received our accreditation!