When people talk about digital strategy they often mean their digital marketing plan but digital strategy incorporates much more than marketing. Digital strategy is a broad term which for a cause focused organisation can include marketing, sales, fundraising, membership and relationship management, support, IT infrastructure, governance, knowledge management, customer experience and more.
Over the last decade we've created lots and lots of websites for purpose driven organisations including charities, social enterprises, non profits, CSR programs and community engagement within government.
As our approach to web development has matured, we've developed an approach to conceptualising, planning and implementing cause driven website projects that we call the Pyramid Approach. A complete view of a website from brand and strategy, through the interface design and content we normally think of as a website, right through to infrastructure and ongoing improvement, the Pyramid Approach has been structured to increase and sustain the online brilliance of cause driven organisations.