When it comes to deciding what content to put into your website it helps to consider the KIO content model. This way of thinking about content groups all content into three buckets; Knowledge, Information and Offer.
Not everyone who visits your website or sits in your database is ready to donate, become a member, buy or take the other actions that you want them to do. Your user personas should take this into account, incorporating a theory of what they need to experience in order to take action. You can consider the steps people take from first landing on your website to ultimately taking that action as a journey.
When people talk about digital strategy they often mean their digital marketing plan but digital strategy incorporates much more than marketing. Digital strategy is a broad term which for a cause focused organisation can include marketing, sales, fundraising, membership and relationship management, support, IT infrastructure, governance, knowledge management, customer experience and more.
If you’re going to build a deep rapport with people and foster a community aligned with your purpose, you need to be very clear about who you are.
We’ve made a lot of websites in the last 10 years. There are many things that all well made websites have in common but when a website needs to support a cause or achieve a social purpose, there is a whole extra dimension to it.
Over the last decade we've created lots and lots of websites for purpose driven organisations including charities, social enterprises, non profits, CSR programs and community engagement within government.
As our approach to web development has matured, we've developed an approach to conceptualising, planning and implementing cause driven website projects that we call the Pyramid Approach. A complete view of a website from brand and strategy, through the interface design and content we normally think of as a website, right through to infrastructure and ongoing improvement, the Pyramid Approach has been structured to increase and sustain the online brilliance of cause driven organisations.