This article is the first instalment of our fundraising series. Welcome! We’ve also written an ebook that will help you achieve fundraising brilliance.
Social media is no longer just a tool used to promote and secure ticket sales. The arts and culture community is shifting their uses of social media from online promotion to cultivating ideas and generating conversation. From curating photo galleries on Instagram to marketing campaign gamification, social media is rapidly evolving the way arts organisations engage and stimulate discussions with their audiences.