You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time!
Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017.
In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.
Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.