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The Futurist

Adelaide Studios Open Day

Adelaide Studios open day was a total success with 4,500 people through the gate

We’ve designed for a good many film events and often work alongside film makers and production people. When the SAFC asked us to create the campaign for the launch of Adelaide Studios felt we were well equipped.

Based in the suburb of Glenside, this former hospital site has been transformed into an establishment of film, sound, television and digital expression. For the first time, the new building was being opened to the public and our brief was to make Adelaide Studios Open Day a highly visible, don’t miss event.

Open Day, The New Home of the SAFC on 18 September 2011

We’ve designed for a good many film events and often work alongside film makers and production people. When the SAFC asked us to create the campaign for the launch of Adelaide Studios felt we were well equipped.

Based in the suburb of Glenside, this former hospital site has been transformed into an establishment of film, sound, television and digital expression. For the first time, the new building was being opened to the public and our brief was to make Adelaide Studios Open Day a highly visible, don’t miss event.

The campaign was a great success in drawing attention to the event. The big bright orange leapt out of press media, bus shelters and poster walls. The public streamed through the door. I joined the throng at 1.30 Sunday arvo.

Excellent instructional signage on the way in!

At the front door was a jolly chap in a smart tshirt, handing out maps. Here he is.

The map was well designed and very effective! Standing at points along the way were instructional people pointing you in the right direction. This person here is Cath... see, she is counting people.

The buildings and facilities are astonishing. The now very contemporary interior retains original hints like nail chipped hand railings and the archways line the halls like a pagan event. The polished exterior gleams like Hollywood teeth but there remains small honest memories in corners and on the roof... you’d feel flash having a studio within Adelaide Studios.

Wow factor #1 done, to be met with wow factor #2. The super new built bit out the back; great big production film making land; film making spaces the size of an ice rink, a spanking horizonless land in the cyclorama and editing suites that would make industry people smart with delight. In this space is the Foley room. Was it really named after ex-Treasurer Kevin Foley? ‘A bit self adulating’, I thought, but have since learned that the Foley room is the reproduction of everyday sounds for use in filmmaking. What a coincidence.

On the way out I got a balloon. I’ve been to the show, and what a show it was.

Freerange worked alongside Lucy Markey, marketing maven to create this campaign. Here she is.

She has said the following of the success of Adelaide Open Day.

“The day was a total success with 4,500 people through the gate. It met our expectations plus more”.

We are proud of what we delivered. We fixed an idea that was simple, dynamic, confident. And most of all it exploded from walls and bus shelters and press ads – validated by the number of people who turned up on the day.

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