The Futurist

Jul 20, 2015 10:31:00 AM

It’s time to be good...

Author: Nick Crowther

It’s our birthday. Freerange Future is now nine years old. In previous years we'd throw a party. Not this time, too much to do.

Topics: Non Profit

Jun 22, 2015 2:47:12 PM

Why your brand personality matters

Author: Amy Milhinch

Your website is a brand touch point; that is a place where a visitor or user comes into contact with your brand. People will make an immediate judgement as to whether they like what they see. Or not. You have a micro second to make a connection with what this person seeks. 

Topics: Brand

Jun 10, 2015 4:49:54 PM

Effective landing page design

Author: Nick Crowther

In digital marketing, when we talk about landing pages we don’t just mean any page where people might ‘land' on your site. Landing pages include a form and their sole purpose is to convert visitors into leads. That's why they're also known as 'lead capture pages'. You will have seen hundreds of these online but you probably only share your contact details with a select few. What makes these pages effective?

Topics: Marketing

Jun 5, 2015 10:05:30 AM

Credibility – How to boost your website reputation

Author: Nick Crowther

 Blog_Credibility2

You dress smartly, you're knowledgeable and friendly. That’s great for business. What gives your website this sort of credibility?

May 22, 2015 12:03:28 PM

Writing for the web: living content is king!

Author: Amy Milhinch

What is quality content when writing for the web? Why it's living content, written for living things. You can satisfy both people and the SEO bots. Win-win!

May 15, 2015 2:54:00 PM

Five stats to prove the value of visual content in social media

Author: Vici Page

By nature, people are visual and we’re attracted to images. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)