The Futurist

Aug 25, 2015 4:52:51 PM

7 mistakes nonprofits make on Facebook

Author: Vici Page

We believe that the fastest, easiest, and the most efficient way to take full advantage of your Facebook page is to learn from your mistakes. Learning from these nonprofit Facebook mistakes will help you grow your community and influence.

Topics: Nonprofit, Marketing

Aug 19, 2015 11:39:00 AM

9 ways to nurture nonprofit brand champions

Author: Nick Crowther

Brand champions within your community can magnify your message and help you to have influence far beyond your own reach. We’re not just talking about social media influencers who might retweet you. Brand champions are significantly more engaged and dedicated, organising fundraisers, mobilising their own networks and generally extending your influence beyond your own reach.

Your nonprofit connects with your community through shared values, hence your brand must embody your values. The most effective relationships with your champions are based on commingled identity; they adopt your brand meaning and infuse it with their own story.

Here are nine useful tips to help you nurture nonprofit brand champions...

Topics: Brand, Nonprofit

Aug 10, 2015 11:17:00 AM

How to use Facebook for nonprofit organisations

Author: Vici Page


Facebook can be a valuable tool for nonprofit organisations worldwide as it is perceived to be the world’s most popular social network. Australians are amongst the highest social media users in the world with 13 million active users on Facebook each month. According to a Nielsen report commissioned by Facebook in January, stats revealed the average time Australians spend on Facebook every day is 1.7 hours. Furthermore on average, of those that have discovered new information on Facebook, 60% would go on to learn more and about 35% of people who have discovered a business or product on Facebook would share that with their friends.

Topics: Nonprofit, Marketing

Aug 5, 2015 1:56:56 PM

Nonprofit branding makes all the difference

Author: Nick Crowther

Of all organisations, nonprofits have the most to gain from brand building. An authentic brand embodies your values and mission. For nonprofits, connecting with their community through shared values is imperative.

Topics: Brand, Nonprofit

Jul 20, 2015 10:31:00 AM

It’s time to be good...

Author: Nick Crowther

It’s our birthday. Freerange Future is now nine years old. In previous years we'd throw a party. Not this time, too much to do.

Topics: Nonprofit

Jun 22, 2015 2:47:12 PM

Why your brand personality matters

Author: Amy Milhinch

Your website is a brand touch point; that is a place where a visitor or user comes into contact with your brand. People will make an immediate judgement as to whether they like what they see. Or not. You have a micro second to make a connection with what this person seeks. 

Topics: Brand