In nonprofit marketing there are low hanging fruit. There are some people out there already aligned with your cause, people who are happy to donate to many worthy causes and plenty of people who’ll sign your petition.
At Freerange Future, we spend a lot of time thinking and talking about values. Core values are the guiding beliefs and principles of an organisation. They set the tone for strategy, relationships and decision making. When an organisation clearly defines its values then truly lives them, it can reach new heights. You can see our core values here.
We believe that the fastest, easiest, and the most efficient way to take full advantage of your Facebook page is to learn from your mistakes. Learning from these nonprofit Facebook mistakes will help you grow your community and influence.
Brand champions within your community can magnify your message and help you to have influence far beyond your own reach. We’re not just talking about social media influencers who might retweet you. Brand champions are significantly more engaged and dedicated, organising fundraisers, mobilising their own networks and generally extending your influence beyond your own reach.
Your nonprofit connects with your community through shared values, hence your brand must embody your values. The most effective relationships with your champions are based on commingled identity; they adopt your brand meaning and infuse it with their own story.
Here are nine useful tips to help you nurture nonprofit brand champions...
Facebook can be a valuable tool for nonprofit organisations worldwide as it is perceived to be the world’s most popular social network. Australians are amongst the highest social media users in the world with 13 million active users on Facebook each month. According to a Nielsen report commissioned by Facebook in January, stats revealed the average time Australians spend on Facebook every day is 1.7 hours. Furthermore on average, of those that have discovered new information on Facebook, 60% would go on to learn more and about 35% of people who have discovered a business or product on Facebook would share that with their friends.