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The Futurist

01-Mar-2017 13:03:12

You had me at About. 10 tips for a compelling cause website navigation

Author: Nick Crowther

The perfect navigation doesn’t exi… Actually, if you follow these navigation tips, your cause driven website will be well on the way to having the perfect navigation.


Topics: Nonprofit, Digital

03-Feb-2017 10:03:37

Is your brand and marketing strategy in order for 2017?

Author: Alicia Wakeling
You blinked and now January is gone. If like many people, you’d intended on having an impressive marketing plan for 2017 figured out by now but got distracted along the way, don’t worry, there’s still time!

Marketing planning can seem overwhelming but it doesn’t need to be. By setting informed objectives, establishing metrics up front and getting the basic right, developing strategy becomes a quicker and easier process. Here’s our accelerated guide to developing your plan for 2017.

Topics: Brand, Digital, Marketing

21-Nov-2016 15:39:17

Our brilliant work experience students

Author: Nick Crowther

This year at Freerange Future, we had six high school work experience students spend time in our studio, working in a structured design program that culminated in an exhibition of their work. It was an excellent experience for all of us.

 

17-Nov-2016 09:16:26

Get started with persona development

Author: Alicia Wakeling

In the lead up to our webinar on personalising cause marketing on December 7, we’re diving into the world of segments, personas and data driven marketing. The obvious place to start for an organisation looking to develop a personalisation strategy, is to create personas.

Topics: Digital, Marketing

07-Nov-2016 09:48:15

Why personalisation counts in Nonprofit marketing

Author: Alicia Wakeling

Personalisation has been a hot topic for nonprofit marketers in 2016 and no doubt the conversation will continue into the new year. It’s for good reason-with organisations using personalising seeing dizzying results, like behavioural trigger emails getting a 152% higher click-through rate than the traditional batch and blast approach.

Topics: Digital, Marketing

17-Oct-2016 10:00:00

October is a big month in Adelaide

Author: Nick Crowther

Last week we wrote about the Adelaide Festival of Ideas and its significance to us and our city. There are a lot of other events happening in Adelaide during October that are well worth your attention, some of which Freerange Future have been working on. 

See you there?