It’s our birthday. Freerange Future is now nine years old. In previous years we'd throw a party. Not this time, too much to do.
Topics: Non Profit
Your website is a brand touch point; that is a place where a visitor or user comes into contact with your brand. People will make an immediate judgement as to whether they like what they see. Or not. You have a micro second to make a connection with what this person seeks.
In digital marketing, when we talk about landing pages we don’t just mean any page where people might ‘land' on your site. Landing pages include a form and their sole purpose is to convert visitors into leads. That's why they're also known as 'lead capture pages'. You will have seen hundreds of these online but you probably only share your contact details with a select few. What makes these pages effective?
You dress smartly, you're knowledgeable and friendly. That’s great for business. What gives your website this sort of credibility?
What is quality content when writing for the web? Why it's living content, written for living things. You can satisfy both people and the SEO bots. Win-win!
By nature, people are visual and we’re attracted to images. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)